Dynaverse.net
Off Topic => Ten Forward => Topic started by: DAnahos_XC on August 19, 2004, 09:30:04 am
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http://www.benmaller.com/archives/2004/august/19-lebron_james_gets_comic_book.html
LeBron James, known as King James, is about to really get the title - in a comic book.
The comic, "King James," will be available only as a promotion with James' new sports drink: Powerade Flava23, a burgundy-colored drink he created with a sourberry flavor. Buy three bottles of the drink and get a comic book free.
The comic is not available any other way. The 32-ounce bottles of Powerade Flava23, James' number with the Cleveland Cavaliers, will be available in stores nationwide beginning Wednesday, Sept. 1. The average cost will be between $1.89 and $2.
The deal is part of an endorsement package James has with Coca- Cola. The comic will be produced by DC Comics, home of Superman and Batman. The story pits James against a secret organization that is forcing him to compete in underground basketball tournaments.
Coke has been using James to promote Powerade, which ranks a distant No. 2 in sales in the U.S. sports drink business behind Pepsico's Gatorade.
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:lame: :lame: :lame: :thumbsdown:
Talk about a stupid idea.
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You know, if you really look there is so much social commentary in that little article.