Obama himself wasn't involved in this..it was campaign staffers so maybe the campaign staffers should be required to go through some training?
Well, if you think about it, typically, except for the top 1%, a campaign is managed by zealots who support a candidate for ideological reasons instead as part of earning their living (some do get compendated, however).
So... the campaign staff is often long on enthusiasm, and short of management skills...
I'd wager you that if a consulting company came up with a mini-certification program for "Political Campaign Staffer, Manager, etc", that company would make some decent bucks, and the campaigns would improve as organizational entities.
Once someone was a "certified" campaign staffer, their demand would go up as well. Someone is always running for something.